Where beauty, artistry, and collaboration meet
Edmonton’s Premier Beauty Collective for Wedding & Event Hair + Makeup
Meet the team
Welcome to Cru Beauty Loft!
It’s where Emily, Cal & Kait bring timeless beauty to life through friendship, creativity, and style. We deliver unparalleled hair and makeup artistry with meticulous attention to detail and a passion for perfection.
Creative Team
Black pin Project
Kait of Black Pin Project is a master of hair, with 20 years of experience crafting impeccable, perfectly styled looks with precision and artistry.
Calvin Alexander
Calvin has over 15 years of experience and delivers luxurious, editorial-inspired makeup artistry, creating radiant, timeless looks that exude elegance and confidence.
Featured In
British Vouge
Rocky Mountain Bride
Bridal Fantasy
Blush Wedding Magazine
Confetti
Martha Steward LIVING
British Vouge Rocky Mountain Bride Bridal Fantasy Blush Wedding Magazine Confetti Martha Steward LIVING
Elle Beaute
Element Hotel by Westin
Hillberg & Berk
Lube City
Telus
Pursuit
Kingsway
Cantiro Homes
Pura Bontanicals
CBC Art
Huf Magazine
Elle Beaute Element Hotel by Westin Hillberg & Berk Lube City Telus Pursuit Kingsway Cantiro Homes Pura Bontanicals CBC Art Huf Magazine
Parkluxe
DJI Osmo Pocket 3
Alberta Women Health's Foundation
Sugarlash Pro
Goodmorning
Cleannow Inc
Parkluxe DJI Osmo Pocket 3 Alberta Women Health's Foundation Sugarlash Pro Goodmorning Cleannow Inc
Your Loft. Your Look. Your Moment.
Reasons to Choose Cru
Elite Team of Artists
Work with some of Edmonton’s most sought-after hair and makeup experts.
Luxury Experience
From skin-prepping facials to finishing touches, we use premium products and techniques for long-lasting results.
Transparent & Supportive
Transparent pricing and attentive support at every step.
Tailored to You
Every look is customized to suit your features, style, and occasion, ensuring you feel confident and radiant.
All-in-One Convenience
Access to a luxe, fully equipped beauty loft with hair and makeup stations, plus space to get ready. Everything you need under one roof in our prime downtown location.
Our Services
From private loft rentals to professional hair and makeup by our expert artists, Cru has you covered.
Makeup
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From Emily’s timeless natural glam to Calvin’s bold editorial style, your bridal experience includes a personalized preview and flawless wedding day makeup to bring your vision to life.
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Whether you love soft, radiant beauty or a statement-making glam, our team tailors every look to elevate your celebration.
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Choose polished, natural perfection or bold, creative artistry, our experts deliver looks designed for the camera.
Hair
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From Kait’s impeccable, polished styles to Emily’s soft romantic waves, your bridal experience includes a personalized preview and flawless wedding day hair to complete your look.
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Elegant updos or effortless waves, we create timeless hairstyles tailored to elevate any celebration.
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From sleek, camera-ready looks to bold, editorial styles, our artists craft hair that enhances every creative vision.
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Learn from the best with our signature techniques for creating impeccable, long-lasting makeup and hairstyles through personalized, hands-on education.
Loft Rental
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Hourly, half-day, full-day, and membership packages tailored to different needs and budgets.
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Fully Equipped Loft – Hair & makeup stations, professional lighting, lounge seating, beverage station, and private sink for comfort and functionality.
What People Are Saying
“Kait and Emily were outstanding. They made me, my bridesmaids, groomsmen, mother, and EVEN MY HUSBAND’S BUN look incredible for our wedding. They were the calm I needed in the craziness of getting ready.”
— Hailey
“Kait and her team are AMAZING! She is truly the best of the best and a true pro. Not only is she extremely talented, she’s warm, welcoming and really cares about her clients. Would highly recommend for a wedding.”
— Marissa
“His presence gave me so much confidence that I’d look and feel my best the entire time. By the end of the night, it genuinely felt like I had known him for years — I’m so grateful he was part of such a meaningful day. — Calvin is the best of the best!”
— Amber
Our Creations
Trusted Vendors
Loft Rental
Cru Makeup Loft is more than a space. It’s a chic, versatile backdrop for your creative vision. Perfect for photoshoots, private gatherings, or beauty events, our loft offers a stylish, fully equipped environment where every detail elevates your experience.
all-in-one Beauty loft
Conveniently located in downtown Edmonton, this refined space offers freelance makeup and hair artists an elevated environment to create, collaborate, and thrive. Meticulously designed to inspire creativity and foster professional growth, it provides the perfect setting for artists seeking both sophistication and functionality in their work.
Contact US
Address:
#312, 10217 106 ST
Edmonton, AB
T5J 3P3
Buzzer: 0321
Email
CruBeautyLoft@gmail.com
Phone
(780) 932-3239